Archive for February 21, 2012

NAVTEQ Data Powers Pioneering Scania Active Prediction System

VELDHOVEN, Netherlands, Feb. 8, 2012 /PRNewswire via COMTEX/ –
NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has been selected by Scania to provide map data featuring the accurate, reliable and detailed road attributes essential to its innovative new Active Prediction System. Scania has developed a topography based cruise control using NAVTEQ map data which is transferred by a map engine developed by Continental.

By anticipating the upcoming topography of the road, Active Prediction optimises fuel usage by adjusting the cruising speed before starting a descent or ascent – resulting in fuel savings of up to 3%. The system is able to interpret features on the NAVTEQ® Map (such as precise road geometry, road curvature and slope) and provide the relevant predictive information – in other words, to ‘read the road ahead’.

Scania’s cruise control with Active Prediction offers maximum benefits on an undulating route where the road is never entirely flat with the major savings achieved by adjusting the speed before a downhill stretch. Less experienced drivers are likely to benefit the most – but highly skilled drivers will also benefit significantly on unknown routes, in the dark or under adverse weather conditions.

“The map data is stored in the Scania Communicator, which already incorporates GPS positioning, and the system interacts with the engine management system to control the speed of the vehicle,” explained Oskar Johansson, head of Engine Torque Control at Scania. “Highly accurate information on the road ahead is vital for this system to operate effectively and the technology used to develop NAVTEQ data is leading the way in enabling next generation maps with attributes which move beyond navigation and support advanced driver assistance systems (ADAS) such as Active Prediction.”

Currently, Scania Active Prediction has full coverage of the Western and Central parts of Europe. In other areas or when the GPS signal is lost, the system reverts to a normal cruise control function. The map data is stored in the unit’s memory and can be updated by a Scania service workshop.

“As established industry leaders in demonstrating how digital mapping can have a positive impact on fuel efficiency, we are delighted Scania has adopted NAVTEQ precision data for its Active Prediction application,” added Bruno Bourguet, senior vice president sales EMEA, NAVTEQ. “This again underlines the key role map data plays in bringing ADAS and other advanced solutions to the market.”

Active Prediction can be specified by Scania customers in Europe from early 2012.

About NAVTEQ NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,500 employees located in 202 offices in 53 countries.

For more information on NAVTEQ, please visit
http://corporate.navteq.com . This NAVTEQ press release and other news is available at
http://press.navteq.com . Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

About ScaniaScania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. Service-related account for a growing proportion of the company’s operations, assuring Scania customers of cost-effective transport solutions and maximum uptime. Scania also offers financial services. Employing some 35,500 people, Scania operates in about 100 countries. Research and development activities are concentrated in Sweden, while production takes place in Europe and South America, with facilities for global interchange of both components and complete vehicles. In 2010, net sales totalled SEK 78 billion and net income amounted to SEK 9.1 billion. Scania press releases are available on
www.scania.com (
http://www.scania.com/ )

SOURCE NAVTEQ

Copyright (C) 2012 PR Newswire. All rights reserved

TapIt!™ Releases Proprietary Mobile Advertising Platform

Global mobile advertising company, TapIt!trade; releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities.

Irvine, CA (PRWEB) February 06, 2012

Global mobile advertising company, TapIt!trade;, releases proprietary RTB enabled mobile advertising platform for agency advertisers and mobile application developers. TapIt!s proprietary ad platform includes both a self service interface and multiple ad units for a variety of monetization options for its app developers and publishers. Other features include real time bidding capabilities to create buying efficiencies for advertisers seeking transparency while yielding optimization for publishers.

According to mobile publishers and developers, TapIt!s mobile ad platform and SDKs are easy and fast to integrate and offer more robust ad units for Android and iOS that stem far past the traditional mobile banner ads. We wanted to provide our publishers with more options to earn the very most from their App, stated Giancarlo Maniaci, CEO to TapIt!trade;. Real Time Bidding will be leading the way for mobile in 2012 and giving our partners the ability to monetize every nook in cranny of their mobile real estate. These monetization options will lead to strong partnerships and increased revenue opportunities for our mobile publishers.

In addition to facilitating automated RTB buying capabilities, TapIt!trade; will also provide advertisers with key tracking and targeting features to help accelerate the success of mobile campaigns. Mobile advertisers will be able to optimize campaigns through a variety of targeting features, including channel, publisher, carrier, geographical location, creative type and much more; allowing mobile advertisers to gain key insights and control over campaigns to achieve greater results. TapIt!trade; also helps its advertisers track key actions such as sign ups, engagements, and orders with its conversion-tracking product, TapGauge. TapIt!trade; tracks conversions through both a client-side pixel tracker with server-to-server postbacks, and SDK based install notifications.

In recent campaign tests, TapIt!s real time bidding and optimization engine was successful in increasing campaign click-through rates on average of over 32% and saw lifts in conversion rates of nearly 18%. TapIt!trade; is excited to share its technologies with the marketplace and usher in greater efficiencies to the mobile advertising ecosystem.

About TapIt!trade;

TapIt!trade; is a leading independent mobile advertising company. With advanced technology and proprietary tools, TapIt!trade; is dedicated to serving our agencies partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!trade; focuses on the metrics and goals that make our partners successful. Come check us out: www.tapit.com for more information or follow us on Twitter at @tapitmedia.

Mobile developers can visit clients.tapit.com to find out how you can make more by monetizing you app with TapIt!trade;

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2012/2/prweb9167667.htm

New USDA energy website announced

Agriculture Secretary Tom Vilsack announced the launch of a USDA energy website that will provide stakeholders fast and efficient access to USDA energy efficiency and renewable energy data. The announcement builds on the Secretarys commitment to develop a modern and efficient service organization as outlined in USDAs Blueprint for Stronger Service announced last week.
Improving and modernizing access to USDA energy data and resources is essential in todays highly competitive rural business environment, said Vilsack. Farmers, ranchers and small businesses across the country will benefit from easier navigation and retrieval of energy and renewable energy investments data and funding opportunities.
With energy costs accounting for larger portions of farmers and small business owners budgets each year, energy-efficiency measures are in high demand, said Paco Valentin, USDA Rural Development Texas State Director. USDAs energy website will offer farmers, ranchers and rural business owners a one-stop location for information on how to make their operations more energy efficient, while also providing details on Rural Developments renewable energy grant and loan programs.
USDAs energy website provides access to all USDA energy resources, including: agricultural, forestry, economic, and social data. This is done in part through a set of new complementary web-based tools: the USDA Renewable Energy Investment Map, the Renewable Energy Tool and Energy Matrix. These tools focus on USDAs energy, energy efficiency and renewable energy investments and projects; provide information and data to a broad spectrum of stakeholders; and empower the user with the ability to easily navigate USDAs energy web resources. In addition, the site provides a link to all USDA state and local offices and energy resource coordinators.
Vilsack said this newly designed tool is a great step in a more coordinated and efficient effort to increase public awareness of USDAs energy research, commercialization of new technologies, program delivery, outreach, and education activities. It also provides a form or technical assistance to people thinking about adopting an energy project. The new site replaces a previous site which was established several years ago. To access the site, go to: www.usda.gov/energy.  Texas USDA Rural Development also has a state specific energy website, which can be viewed at http://www.rurdev.usda.gov/TX_Energy.html.
USDA, through its Rural Development mission area, administers and manages housing, business and community infrastructure and facility programs through a national network of state and local offices. These programs are designed to improve the economic stability of rural communities, businesses, residents, farmers and ranchers and improve the quality of life in rural America. Rural Development has an existing portfolio of more than $155 billion in loans and loan guarantees. Visit http://www.rurdev.usda.gov/TXHome.html for additional information about the agencys programs or to locate the USDA Rural Development office in Texas.

Quick turnarounds part of fun for SEC men

Matthew Stevens(contact)
February 8, 2012 9:09:00 AM

STARKVILLE – No matter the result, Mississippi State University mens basketball coach Rick Stansbury will leave Humphrey Coliseum arm in arm with his wife, Meo.

As he walks out the front door, the arm and hand that isnt wrapped around his wife likely will have a scouting report or a video of the University of Georgia basketball program in it.

Less than 48 hours after No. 20 MSU (18-5, 5-3 Southeastern Conference) finishes its game against the University of Mississippi at 6 pm Thursday (ESPN2), it will have to prepare for another SEC home matchup.

Stansbury and other coaches in the league often have to handle quick turnarounds thanks in large part to the 15-year television contract package the SEC signed with ESPN in the summer of 2008. The deal, which is reportedly worth more than $2 billion, features sporting events, including football and mens and womens basketball. While the coaches enjoy the exposure the deal gives to their programs and the SEC, they say there are the inequities in the system that make their jobs more difficult.

I learned a long time ago not to worry about anything you cant control, Stansbury said. I just think it needs to be balanced for everybody. Theres some advantages and disadvantages, now. None of us like it. You ask me if I like it? No, its tough. As long as its balanced for everybody, you live with it.

The plan for the quick turnaround

MSU is 5-0 with all home games in the Saturday part of this schedule. The key to the programs success is preparation.

The assistant coach who is assigned to scout Georgia (the three assistant coaches divide the 11 opponents before the season starts) will be relied on to provide a report on individuals and to highlight trends the team will examine Friday afternoon.

MSU will walk through Georgias offensive sets and discuss what it will do to counter Georgias plans. The team wont do a lot of running, practice very long, or exert a lot of energy because they acknowledge Georgia will be the fresher team Saturday. The players arent likely to experience anything beyond some scouting reports and film work before they take the floor for the game.

Thats all you can do, Stansbury said. Physically you cant do anything. Mentally some of those adjustments you can make for that game, its a quick turnaround. It is a challenge, but it is part of the league, and some have to do it more than others. Thank goodness we are at home on Saturday verses being on the road Saturday.

With Dee Bost, Arnett Moultrie and Rodney Hood leading the league in minutes played per game, MSU coaches have stressed to the players it is critical for them to take care of their bodies so they have the energy to handle this final two-month stretch run.

I think thats why my body has been feeling tired, Hood said. Youve just got to be ready for it. Thats why you go hard in practice and get your rest at night. You cant be up all night, and Im just been listening to (the training staff) and trying to eat right and stuff like that.

Since the 2009-10 season, MSU and Florida are the only teams that have winning records with less time to prepare than their opponents. MSU is 7-1 record in that situation.

It is difficult, (but) its better when youre at home, Stansbury said. Its really difficult when you have a Thursday home and have to travel Saturday. That makes it really difficult. Thursday away, coming home Saturday is little easier. But, still, as a coach none of us likes that scenario. But its part of it and most of us in this league have to do it.

Since the creation of the TV deal, the other 10 programs in the

SEC are 13-17 when they have less rest time than their opponent.

After MSU completes this weekends turnaround, Alabama, Arkansas, Georgia, and Ole Miss will have to complete the task later this season.

The Kentucky inequality problem

The main point of contention from veteran coaches in the league, including Stansbury, Florida coach Billy Donovan, and Vanderbilt coach

Kenny Stallings is the number of times the University of Kentucky, has played the Thursday-Saturday turnarounds. Kentucky lost to Tennessee on a Saturday in the 2009-10 season.

If you want to get more teams in the NCAA tournament and you want to do more with your non-conference schedule, our league should not put teams at a disadvantage competitively, Donovan said. I dont think thats right to the players, to the teams that are playing. I think we all agree we need to play Thursday-Saturday-Tuesday. But if youre trying to get more teams into the NCAA tournament, dont put the teams inside your league into a competitive disadvantage.

Stansbury also has noticed No. 1 Kentucky has been a beneficiary of the scheduling system.

How many does Kentucky have? Zero. OK, Stansbury said. You all research where Kentucky is at. What they got? Who they got? When and where playing those types of games? You just need to make it balanced for everyone.

SEC officials contend they have tried balance the Thursday-Saturday games among the teams, even though Florida has had more Thursday-Saturday matchups (seven) followed by Ole Miss and MSU (six).

These parameters are in place to ensure the schedule is as equitable as possible and enables the SEC to fulfill its contractual obligations with television, said Craig Pinkerton, director of media relations, in a release.

However, of the 50 times the SEC has scheduled these games in the past three seasons, teams have had to tip off with less than 48 hours before the next game 42 times.

Stallings, whose team has played five Thursday-Saturday turnaround games and three with less than 48 hours to prepare for the back half, questioned Pinkertons position on the parameters.

To not have any and to be able to play four teams that have to do it to play you, thats not right, Stallings told The Tennessean before splitting games at Alabama and home against Mississippi State on Jan. 19-21.

Kentucky coach John Calipari fired back about his teams schedule, referencing his policy while he was leading the University of Memphis and he needed to play power conference schools before Christmas break not only to improve his programs Ratings Percentage Index, but also to get on national television.

The option is dont go on TV and play the date you want to play or play when they want, Calipari said. We sign a TV contract and we have to go with what they say. If they wanted us on every Thursday, then wed play on Thursday and I wouldnt say a thing. Everyone knows from my history, well play any team, any place, any time. Well play on I-95, shut it down. Well play on Bluegrass Parkway, shut it down.

While he praised the leagues scheduling committee, which is led by former MSU Director of Athletics Larry Templeton, Donovan also

spoke strongly about the inequity of the scheduling, lamenting the fact that Alabama coach Anthony Grant, a former assistant for Donovan at Florida, recently had to play a night game Thursday followed and a day game Saturday at Kentucky.

That should never happen, Donovan said. Theyve got to go to school Friday, then theyve got to leave Friday and play at noon. Pretty much eat, wake up, and play the game. Give them an opportunity and play the game at 6, 7, 8 oclock at night.

Donovan, who is in his 16th season in Gainesville, hopes a competitively balanced system is put into place when Texas AM University and the University of Missouri join the conference next season.

Its the same thing as Alabama football a year ago, Donovan said. Alabama wins the national championship in football and all of a sudden theyve got to play six straight games against teams that had basically two weeks off and were laying in the weeds and getting ready to prepare for them. I dont know if it was an oversight or not, but thats not going to happen anymore, so I think that theres probably some things that are going on inside of our league with this contract being somewhat new that I think our league will figure out as time goes on. Ive got confidence they will.

Review: Soulo brings karaoke fun to iPad, but live sound quality dampens the show

Enter Soulo, a software and microphone kit that can turn an iPad or other Apple device into a karaoke machine. It gives you instant karaoke in the privacy of your own home, or wherever you carry your Apple gadgets.

Thats the idea, anyway.

In practical terms, the quality of the karaoke experience depends largely on the kind of sound system you pipe Soulo through.

The software app does a great job of emulating the sing-along video animation typically found in a commercial karaoke machine. It also offers a good selection of songs.

But I wasnt thrilled by the sound quality I got from the Soulo microphone. That dampened an otherwise entertaining way to use an iPad.

In particular, I like how the Soulo-iPad combo makes it a snap to record audio and video of a performance and then post clips _ not full songs _ on YouTube, Facebook and elsewhere.

Soulo is available with a digital wireless microphone, which retails for $99, or with a wired microphone, which sells for $69. Songs cost extra after the first handful. I tested the wireless version, which comes with a receiver that plugs into the iPad dock and syncs with the microphone.

The karaoke app and microphones are compatible with iPads, iPhones and the iPod Touch. Audio output options include listening through headphones or other speaker systems via the devices stereo jack. The wireless receiver also can connect to a TV.

Transforming the iPad into a karaoke machine is easy. You download the free Soulo app from the Apple Store and register the software.

Soulo comes with a few songs and a code to download 10 karaoke tracks for free. You can purchase and download more songs for 99 cents each. The Soulo store has hundreds of tracks, including versions of songs by Diana Ross, Tobey Keith, Prince, Cyndi Lauper, Maroon 5 and The Who. First Act Inc., which makes Soulo, continually makes more songs available.

You can also sing to songs you have on iTunes, thanks to a Soulo sound feature that lets you suppress a tunes vocal track. This works better with some songs than others. But only songs purchased from Soulos store come with lyrics.

As a more-than-casual karaoke fan, I enjoyed the Soulo app features and the no-fuss interface for downloading tracks and recording performances.

And when I tried it with some friends, we had a good time picking through the bevy of tracks for songs to sing. The ability to just pass around the iPad made this particularly easy.

We recorded video of a few performances, though they shall stay locked in a digital vault. We also tweaked settings on the app to add echo and alter the pitch on our vocals. The features mostly distorted our voices, which was good for laughs, but thats about it.

Although we had a fun time, I remain disappointed with the sound quality.

That may seem contradictory, given that were talking about karaoke.

Saunter into any karaoke bar and even the skilled singers can sound less than stellar crooning over dinky synth versions of songs that barely resemble the original recordings.

But just because bad singing often is synonymous with karaoke that doesnt mean the sound quality shouldnt be good enough for the butchered vocals to be clearly audible.

Ive used home karaoke machines in the past, and they packed enough sound for both the karaoke track and the singers vocals to be heard clearly.

I tested Soulo on a couple of different iPads, using stereo headphones, the iPad speaker and an Altec Lansing desktop PC sound system with a subwoofer.

For best results, I recommend using an external stereo speaker system with Soulo, rather than the speakers built into the iPad and other Apple devices.

Using just the iPad speakers at full volume in a living room made it difficult to hear the music over the singing. I found I had to sing at lower volume to compensate, which doesnt work so well when you dial up a song such as The Animals House Of The Rising Sun.

It took plugging the iPad into the PC stereo speakers to get the song loud enough to sing along at full volume. But then the microphone didnt seem to pick up vocals very well.

I could be heard over the music, but only because I was singing in a room, not a crowded bar.

Singing very close to the microphone got a stronger pickup, but that also led to some distortions in the sound.

For those looking for better sound performance overall, its possible to use another microphone with the Soulo app, though I did not test such a setup.

Another option may be a microphone with enhanced audio that Soulos manufacturer is due to release later in the year.

Soulo works as a novelty add-on for the iPad. That may be good enough for casual wannabe-singers, but anyone looking for more than the occasional karaoke amusement may be disappointed.

Local Red Cross Unveils New State-Of-The-Art Disaster Operations Center

SAN DIEGO- The American Red Cross San Diego/Imperial Counties
Chapter is unveiling a new state-of-the-art Chapter Disaster
Operations Center in an effort to enhance our communitys disaster
response capabilities.

The new Disaster Operations Center will use cutting-edge technology
to coordinate all disaster response activities — including opening
shelters, delivering food to disaster victims and first responders,
assigning trained disaster volunteers to shelters and providing
other critical Red Cross services to disaster-hit areas.

This operations center is an investment in our community, said
Joe W. Craver, CEO of the San Diego/Imperial Counties Chapter of
the American Red Cross. Our chapter is so very fortunate to have
the proper facility and equipment to ensure a more accurate and
faster response should we ever find ourselves in local large-scale
disasters such as the 2003 and 2007 wildfires.

The Red Cross will work with other disaster response and partner
agencies within the operations center to integrate information
needs via visual mapping software that creates a common operating
picture, showing all important details in real time. Essential
details include disaster locations, corresponding shelters,
volunteers, road closures, etc.

Generous gifts from the American public have made it possible for
this operations center to be built and provided Red Cross leaders
and partnering first response agencies the infrastructure necessary
for enhanced disaster response collaboration and
coordination.

As a region, weve learned through experience about the vital
importance of being prepared for a disaster, said San Diego Mayor
Jerry Sanders. The Red Cross is an invaluable asset to this city
and their new disaster operations center will pay dividends for all
San Diegans.

The operations center will also be utilized by instructors and
volunteers to provide additional training for advanced disaster
simulations and training exercises. Because of its virtual
workspace, the centers training resources are shareable and will
allow multi-level and multi-partner exercises to be conducted in a
cost-effective environment, using the same capabilities required
for a disaster operation.

Its important for the Red Cross and other disaster response
agencies to modernize response efforts to reflect todays
technology, said Craver. The capabilities of the state-of-the-art
center and redesigned online resources are huge steps in that
direction and towards making San Diego Americas most prepared
community.

Launched alongside the unveiling of the new Disaster Operations
Center, the American Red Cross San Diego/Imperial Counties Chapter
launched two newly redesigned preparedness sites, www.PrepareSanDiego.org and www.PrepareImperialValley.org. The updated
preparedness web resources educate individuals and families about
how they can prepare for, adapt and recover from disasters that
affect or could potentially affect our region. A recent American
Red Cross survey showed that web sites are the most popular way for
San Diegans to gather emergency preparedness information.

Twists and turns of the SOPA opera

As the debate over piracy and copyright infringement on the web hots up in the United States, with the Government seeking to clamp down on intellectual property rights violations online, Internet majors Reddit, Wikipedia and others are planning a complete Internet blackout of their services for 12 hours on January 18.

This is in protest against the Stop Online Piracy Act (SOPA), introduced in the House of Representatives last year, and a related legislation in the US Senate, the Protect IP Act.

The way the debate is playing out pits the large media corporations — movie houses, record companies and other IP holders — against ‘Internet users, backed by powerful Internet intermediaries such as Google and Yahoo!, who also stand to lose in a clampdown on websites and services that host content that violates US copyright laws.

Global relevance

Significantly, the proposed law, backed by big business interests, equips the US Government to act against any website hosting content that it believes infringes copyright, even if hosted overseas. This makes SOPA relevant, globally.

The proposed action could involve domain name system (DNS) filtering or blocking, directing advertisement providers and web payment services to stop doing business with the host and preventing search engines from linking to the site. Penalties for simply streaming copyrighted content, such as movies, personal recordings of television shows or even a clipping of your favourite pop song, could be up to five years.

On the technology side, experts have argued that the proposal to allow DNS filtering (or blocking) can potentially weaken and destabilise the Internet. DNS servers convert every request made in a human-friendly languageto an IP address that computers and networks understand. Now what SOPA proposes is that at this DNS server level, when a request is made for rogue sites, it is redirected.

Technically, experts believe that this will have huge implications of the stability of the internet. A whitepaper titled ‘Technical concerns raised by DNS filtering requirements, authored by technology experts, claims that while this will promote more techniques to circumvent the DNS, it threatens the ability of DNS to provide universal naming, a primary source of the Internets values as a single, unified, global communications network.

The DNS is a protocol that allows for universality, which lies at the core of the internet, enabling it to grow and become the important, borderless medium it is today. Further, such blocking would make it tough to distinguish between a resolution failure and a request from a hacked server, creating security concerns. It would also be counterproductive to existing Internet security protocols.

‘A firewall

While opponents of the Bill have attacked it as an attempt to create a firewall — akin to or even worse than the infamous one that China has for its citizens — they point out that it is at stark odds with the oft-repeated stance of the US on Internet openness.

Companies in the business of providing web services are, understandably, against the law as it allows the Government to block access to any intermediaries that facilitate or host any material that infringe on copyrights. This affects every service that hosts user-generated content.

In an advertisement published in The New York Times, nine internet majors including eBay, Google, Yahoo! And LinkedIn, urged the Government to find targeted ways to combat foreign rogue websites while preserving the innovation and dynamism that make the internet a driver of growth and job creation. Ironically, the Government too seeks to address protection of jobs and economic interests through this legislation.

Politics of the Internet

In terms of infrastructure, the US controls critical web resources. Contrasting this to the Chinese firewall that blocks content for users within its jurisdiction, the US decision to redirect a link can act as a global block, explains Sunil Abraham, director of the Centre for Internet and Society. Physically, seven of 13 root servers (or clusters) that run the DNS system, are located in the US, he points out. So, for an Indian citizen who chooses to record the latest episode of Dexter and stream it online, it means that both his site and the intermediary could be blacked out, in a post-SOPA world. Currently, the IP holder would have to take the trouble of reporting or challenging this in an Indian court, Mr. Abraham explains.

In recent years, countries led by Brazil, India and China have been lobbying for a greater role for multilateral bodies in controlling the Internet. In 2010, the US Government liberated the ICANN (Internet Corporation for Assigned Names and Numbers) from its direct control. But, bringing a law that allows it to come down heavily on rogues unilaterally, is being viewed as a step backwards.

For now, all eyes in the tech community are on the legislation, and the many debates surrounding it, which promise to be among the most controversial and interesting ones in technology in recent times.

iCandi Rewards declares the death of Bulk SMS in its New Mobile Advertising in …

Specta Consulting, the company behind the successful iCandi Rewards mobile advertising platform, with the launch of its new blog, provides the 5 secrets that brands and advertisers need to consider as they roll out mobile advertising campaigns in Nigeria.

Lagos, Nigeria (PRWEB) February 06, 2012

Specta Consulting today launched its blog with the release of critical view on Mobile Advertising in Nigeria. Specta Consulting the company behind the iCandi Mobile Platform has been operating in Nigeria since 2010 and gained a lot of experience and knowledge about the adoption of mobile as an advertising medium.

“The Nigerian mobile advertising environment is complex”, said Nnamdi Agbakwu Co-Founder of Specta Consulting, “This report by Specta Consulting provides the 5 secrets that brands and advertisers need to consider as they roll out mobile advertising campaigns in Nigeria based on our experience serving the market.”

The report provides some real life examples of what is working in Nigeria and successes being achieved by the early adopters who recognize mobile as a critical component of their advertising spend. Like other global markets the report concurs that user interaction and engagement is critical for brands today as they face instant scrutiny from users in social media communities.

The report also addresses the state of Bulk SMS as an advertising medium and its inevitable death as a primary advertising medium. The report also gets inputs from other leading companies and advocates of mobile technology in Nigeria. Adegbe Ogbeh the CEO of EssentialApp Nigeria provided insightful comments on what brands need to consider as they go into 2012.

iCandirewards remains bullish about Nigeria as a key adopter of mobile advertising and we remain convinced that a visual experience offered by the iCandi rewards mobile platform will drive significant value for brands and advertisers in Africa’s fastest growing mobile market, said Nnamdi Agbakwu Co-Founder of Specta Consulting. We look forward to collaborating more with agencies, brands and advertisers in the future to bring to market a new generation of gorgeous and delightful display ads on mobile devices.

To experience iCandi, download iCandi by Specta by visiting http://www.icandirewards.mobi from your mobile phone. You can also download it by searching for iCandi in the Blackberry app store.

Visit us on Facebook for news, content and comments.

About iCandi:

iCandi rewards is Nigeria’s premier rich media mobile advertising platform from Specta Consulting, focused on delivering real value and content to mobile phone users.

The iCandi mobile application allows its users to directly engage with brands and in return offers the brands a personalized and direct medium to communicate with individual customers, fans and consumers. iCandi ensures a win-win situation for both brands and mobile phone users by ensuring users are rewarded for using the application and being part of the community.

The iCandi mobile application offers the ability to explore and experience products with a level of visual detail that is not possible through other mobile mediums. The free iCandi application downloads images in the background and shows them when a user receives or makes a call, sends text messages, etc. It also allows the user directly interact with the images at any time. The user can save the images as wallpaper, send them to friends, email them, use them as a BBM icon, etc. The iCandi application is a tested and approved application by RIM, the manufacturers of BlackBerry devices and Symbian, the operating system driving 80% of current mobile phones.

For more information, visit http://www.icandirewards.com.

CONTACT:

iCandi

info(at)spectaconsulting(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/2/prweb9151798.htm

USDA Launches Clean Energy Website

The US Department of Agriculture this week launched a new energy website to provide quick access to the agencys energy efficiency and renewable energy data.

The website, usda.gov/energy, provides access to all USDA energy resources, including: agricultural, forestry, economic, and social data. This is done in part through a set of new complementary web-based tools: the USDA Renewable Energy Investment Map, the Renewable Energy Tool and Energy Matrix. These tools focus on USDAs energy, energy efficiency and renewable energy investments and projects; provide information and data to a broad spectrum of stakeholders; and empower the user with the ability to easily navigate USDAs energy web resources. In addition, the site provides a link to all USDA state and local offices and energy resource coordinators.

The new website was welcomed by the Ag Energy Coalition (AEC). “USDA’s Energy portal demonstrates the positive impact the Farm Bill energy title and related programs are having on job creation, national security, and the environment, said Coalition co-director Lloyd Ritter. “The Ag Energy Coalition believes Rural America will be a continuing force for change in the advancement of sustainable energy and renewable chemicals production in the years ahead. With the right policies in place, and requisite funding, the promise of a rural renaissance focused on clean energy solutions will become a reality.”

The Ag Energy Coalition includes a membership of organizations and companies representing a variety of clean, renewable energy and bioproducts stakeholders.

Black History Month – Background and Resources

By Schools of Thought Editors, CNN

(CNN) In the early 20th century, there were almost no mentions of the contributions of African-Americans in US history textbooks. That is what inspired historian and educator Dr. Carter G. Woodson to start “Negro History Week” in 1926. Woodson choose the month of February for this focus because it was the birth month of two leaders who fought to end slavery: Abraham Lincoln and Frederick Douglass.

In 1976, President Gerald Ford officially recognized the expanded observance as “Black History Month”, calling upon Americans to “seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.”

Each year, the Association for the Study of African American Life and History, the organization started by Woodson in 1915, designates the theme for Black History Month. This year’s theme is “Black Women in American Culture and History”. The theme was chosen, because, as it states on the ASALH website, “To gain an understanding of the history of African American women is to broaden our understanding of a people and the American nation.”

Resources
CNN Student News will feature special show segments focusing on Black History throughout the month. The following is a partial list of Black History Web resources for teachers and parents. Click on the title to go to that site.

CNN Student News Black History Month: Learning Activities

Library of Congress: African American History Month

Smithsonian Education: Black History Month

National Park Service: African American History

National Endowment for the Humanities: Black History Month

National Archives: Black History resources

US Census Bureau: Black History Month 2012

Association for the Study of African American Life and History

Morehouse College: Martin Luther King, Jr. Collection