Varolii Earns Speech Technology Excellence Award; Delivers High Quality Voice …

SEATTLE, WA, Jan 17, 2012 (MARKETWIRE via COMTEX) –
Varolii Corporation, a market leader in proactive customer
interaction management, has been honored with the Customer
Interaction Solutions 2011 Speech Technology Excellence Award by
Technology Marketing Corporation (TMC). Varolii was recognized for
its Progressive Engagement suite, a Software-as-a-Service (SaaS)
solution that helps organizations enroll patients and members into
healthcare programs and effectively engage them to influence
behaviors and positively impact health outcomes. The 2011 Speech
Technology Excellence Award honors companies who have made
significant contributions to improving speech applications for their
clients and give clients a competitive edge in the market.

“Varolii has demonstrated to the editors of Customer Interaction
Solutions that its product is both innovative and a leader in the
speech technology industry. Varolii’s Progressive Engagement suite
has proven its superior capabilities and has ultimately improved the
bottom line for its customers,” said Rich Tehrani, CEO at TMC.

The Varolii Progressive Engagement suite helps healthcare
organizations combat low enrollment rates in key healthcare programs
and maintain engagement throughout the healthcare lifecycle by
reaching patients and members across multiple channels. With digital
voice, text and email communications, healthcare organizations have
shown increased enrollment rates while minimizing many of the
associated costs of traditional communications methods. The
Progressive Engagement suite has also helped healthcare organizations
to:

— Monitor existing patients’ health conditions and medications to
guarantee that they are following prescribed treatment routines.
— Remind patients of upcoming appointments, including the option to
reschedule.
— Re-engage with patients whose statuses have remained inactive for a
specified length of time, ensuring that patients are attended to even
after they have left the doctor’s office.

"Winning this award for two consecutive years validates Varolii's
commitment to helping businesses improve customer and patient
interactions," said Andrea Austin, vice president of healthcare
business at Varolii. "The single largest cause of preventable
morbidity is lack of patient adherence to prescribed therapies and
recommended self-care. Disease management and wellness programs
positively influence behavior and increase adherence, but only if
members stay active in the programs. Varolii's Progressive Engagement
suite helps healthcare organizations reduce costs while improving
patient and member adherence through highly tailored voice
communications. Voice interaction is the most pervasive channel for
reaching all patients and members and most persuasive in getting them
to take action. It is crucial for healthcare organizations to make
sure these voice messages are engaging, natural-sounding and
seamless."

The Varolii Progressive Engagement suite leverages Varolii's
Interaction Design best practices to make sure that not only are the
words in the message delivered in the right way, but the tone, pace
and clarity of the information are also optimized to deliver the best
experience from each interaction. The Varolii Interaction Design team
works with companies to combine the right voice talent, and best
practices to create a conversational dialog for each voice
interaction, including:

-- Varolii's Real Voice database of more than 40,000 words and phrases
minimizes "machine voice" from text-to-speech -- the primary culprit
in robotic-sounding communications -- by automatically creating
sentences and phrases from data input, creating natural language
speech.
-- Golden Voices: Professional voice talent who know all the right
inflections. In addition to using appropriate accents, they are
particularly skilled at incorporating a wide range of styles, tones,
and inflections.
-- Message Mastering(TM) process: In this collaborative scripting
exercise, Varolii's Media Services team works with companies and
Varolii voice talent to create clear, compelling communications that
reinforce brand and deliver the high response rates our customers
require.

"It goes without saying that natural-sounding voices are also easier to
understand and convey personalization, which in turn make people more
likely to take action based on the interaction," said Bryan
Richardson, director of Interaction Design at Varolii. "Our
Interaction Design team helps healthcare organizations create the
right voice interactions to influence and keep members engaged. Our
team has tuned the performance of more than 300 patient and member
interaction applications to improve outcomes. Healthcare companies
must be able to reach every demographic. To effectively reach every
patient demographic, voice is a must-have, and the high quality,
personalized interactions in Varolii's Progressive Engagement suite
can make the difference in impacting the bottom line for healthcare
organizations. In fact, the Progressive Engagement suite has helped
our customers see a 50% increase in program enrollment."

Varolii enables more than 400 organizations to reach consumers or
employees in a smart, personalized and cost effective way with its
award-winning Varolii Interact Platform. Varolii healthcare
applications generate more than 160 million proactive multi-channel
interactions with more than 12 million patients each year. Varolii
also recently unveiled its new flexible Healthcare Interaction Suite
to help healthcare organizations lower operational costs and reach
patients and members through expanded voice, managed text, email and
smartphone capabilities. These capabilities will be delivered in new,
fast-to-deploy applications tailored to the needs of healthcare
providers, disease management and wellness organizations, and
pharmacy benefit management companies. For more information, visit:

http://www.varolii.com/Solutions/Healthcare_Communications.aspx

About Varolii Corporation
Varolii is a leading provider of customer
interaction management applications. Our cloud-based communication
applications help organizations more effectively interact with large
numbers of customers and employees through voice, text messages,
smartphone applications and email, reducing cost of operations and
improving service. The company's flagship capability -- Varolii
ID(TM) -- enables companies to deliver true 1-to-1 communication on a
large scale, achieving better results from fewer notifications. More
than 400 companies trust Varolii to manage more than four million
interactions every business day. For more information, visit

www.varolii.com .

About Customer Interaction Solutions
Since 1982, Customer
Interaction Solutions (CIS) magazine has been the voice of the
call/contact center, CRM and teleservices industries. CIS magazine
has helped the industry germinate, grow, mature and prosper, and has
served as the leading publication in helping these industries that
have had such a positive impact on the world economy to continue to
thrive. Through a combination of outstanding and cutting-edge
original editorial, industry voices, in-depth lab reviews and the
recognition of the innovative leaders in management and technology
through our highly valued awards, Customer Interaction Solutions
strives to continue to be the publication that holds the quality bar
high for the industry. Please visit
www.cismag.com .

About TMC
TMC is a global, integrated media company that helps
clients build communities in print, in person, and online. TMC
publishes the Customer Interaction Solutions, INTERNET TELEPHONY,
Next Gen Mobility, InfoTECH Spotlight and Cloud Computing magazines.
TMC is the producer of ITEXPO, the world's leading B2B communications
event. TMCnet.com, which is read by two million unique visitors each
month, is the leading source of news and articles for the
communications and technology industries. In addition, TMC runs
multiple industry events: 4G Wireless Evolution; M2M Evolution; Cloud
Communications Expo; SIP Tutorial 2.0:Bringing SIP to the Web;
Business Video Expo; Regulatory 2.0 Workshop; DevCon5; HTML5 Summit;
CVx; AstriCon; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC
Events for a complete listing and further information. For more
information about TMC, visit
www.tmcnet.com .

For more information:
Jessica Kendall
Edelman PR
206-268-2231 (office)
210-859-6971 (mobile)
Email Contact

SOURCE: Varolii

http://www2.marketwire.com/mw/emailprcntct?id=86764B1BEC585159

Copyright 2012 Marketwire, Inc., All rights reserved.

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